/* ============================================================
   Market Signal — page styles (Signal Desk aesthetic)
   ============================================================ */

/* ---------- hero ---------- */
.ms-hero { padding-block: clamp(46px, 6vw, 84px) clamp(54px, 7vw, 96px); overflow: hidden; }
.ms-hero-grid { display: grid; grid-template-columns: 1.02fr .98fr; gap: clamp(34px, 5vw, 72px); align-items: center; }
.ms-kicker { display: inline-flex; align-items: center; gap: 10px; font-family: var(--font-mono); font-size: 12px; font-weight: 700; letter-spacing: .04em; text-transform: uppercase; color: var(--ink); background: var(--card); border: var(--bd); box-shadow: var(--hard); padding: 7px 14px; border-radius: 100px; margin-bottom: 26px; }
[dir="rtl"] .ms-kicker { text-transform: none; }
.ms-kicker .sig { display: inline-flex; gap: 2px; align-items: flex-end; height: 13px; }
.ms-kicker .sig i { width: 3px; background: var(--orange); animation: sigpulse 1.4s ease-in-out infinite; }
.ms-kicker .sig i:nth-child(1){ height: 5px; animation-delay: 0s; }
.ms-kicker .sig i:nth-child(2){ height: 9px; animation-delay: .2s; }
.ms-kicker .sig i:nth-child(3){ height: 13px; animation-delay: .4s; }
@keyframes sigpulse { 0%,100%{ transform: scaleY(.5); opacity:.5 } 50%{ transform: scaleY(1); opacity:1 } }
@media (prefers-reduced-motion: reduce){ .ms-kicker .sig i{ animation: none } }

.ms-hero h1 { font-size: clamp(40px, 5.8vw, 64px); line-height: 1.02; }
.ms-hero h1 .em { color: var(--ink); position: relative; }
.ms-hero .sub { margin-top: 24px; font-size: 20px; color: var(--ink-soft); max-width: 540px; }
.ms-props { margin-top: 26px; display: flex; flex-wrap: wrap; gap: 10px; }
.ms-prop { display: inline-flex; align-items: center; gap: 8px; font-family: var(--font-mono); font-weight: 700; font-size: 12.5px; color: var(--ink); background: var(--card); border: var(--bd); border-radius: 100px; padding: 8px 14px; box-shadow: var(--hard); }
.ms-prop svg { width: 14px; height: 14px; color: var(--orange-2); }
.ms-hero-cta { margin-top: 30px; display: flex; flex-wrap: wrap; gap: 14px; align-items: center; }
.cta-micro { margin-top: 18px; font-family: var(--font-mono); font-size: 12px; color: var(--muted); display: flex; align-items: center; gap: 9px; flex-wrap: wrap; }
.cta-micro .d { width: 5px; height: 5px; border-radius: 50%; background: var(--orange); }

/* ---------- one-page brief mockup ---------- */
.brief-doc { position: relative; background: var(--card); border: var(--bd); border-radius: var(--r-lg); box-shadow: var(--hard-lg); overflow: hidden; }
.brief-doc .bd-bar { height: 8px; background: var(--orange); border-bottom: 2px solid var(--ink); }
.brief-doc .bd-head { padding: 18px 22px 14px; border-bottom: 2px solid var(--ink); display: flex; align-items: center; justify-content: space-between; gap: 12px; background: var(--paper-2); }
.brief-doc .bd-head .bd-brand { display: flex; align-items: center; gap: 9px; font-family: var(--font-display); font-weight: 700; font-size: 13px; color: var(--ink); }
.brief-doc .bd-head .bd-brand .lg { width: 24px; height: 24px; border-radius: 7px; background: var(--orange); border: 2px solid var(--ink); }
.brief-doc .bd-head .bd-tag { font-family: var(--font-mono); font-size: 10px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; color: var(--ink); background: var(--yellow); padding: 4px 9px; border-radius: 6px; border: 1.5px solid var(--ink); }
[dir="rtl"] .brief-doc .bd-head .bd-tag { text-transform: none; }
.brief-doc .bd-body { padding: 20px 22px 24px; }
.bd-title { font-family: var(--font-display); font-weight: 700; font-size: 17px; color: var(--ink); margin-bottom: 4px; }
.bd-sub { font-family: var(--font-mono); font-size: 11px; color: var(--muted); margin-bottom: 18px; }
.bd-sect { margin-top: 16px; }
.bd-label { font-family: var(--font-mono); font-size: 10.5px; font-weight: 700; letter-spacing: .04em; text-transform: uppercase; color: var(--muted); display: flex; align-items: center; gap: 8px; margin-bottom: 8px; }
[dir="rtl"] .bd-label { text-transform: none; }
.bd-label .count { margin-inline-start: auto; color: var(--ink); background: var(--yellow); padding: 2px 8px; border-radius: 100px; font-size: 10px; border: 1.5px solid var(--ink); display: inline-flex; align-items: center; gap: 4px; }
.bd-exec { font-size: 14px; line-height: 1.5; color: var(--ink); font-weight: 500; }
.bd-exec b { color: var(--orange-2); }
.bd-quote { margin-top: 4px; font-size: 13px; line-height: 1.5; color: var(--ink-soft); border-inline-start: 3px solid var(--orange); padding-inline-start: 12px; font-style: italic; }
.bd-sowhat { margin-top: 10px; display: flex; gap: 9px; align-items: flex-start; font-size: 12.5px; color: var(--ink-soft); }
.bd-sowhat .ar { flex: none; color: var(--orange-2); font-weight: 800; }
.bd-rec { margin-top: 16px; background: var(--paper-2); border: 2px solid var(--ink); border-radius: var(--r-sm); padding: 13px 15px; }
.bd-rec .bd-label { color: var(--orange-2); }
.bd-rec p { font-size: 13px; font-weight: 600; color: var(--ink); line-height: 1.45; }
.brief-doc .bd-float { position: absolute; inset-block-start: 16px; inset-inline-end: -14px; background: var(--ink); color: #fff; font-family: var(--font-mono); font-weight: 700; font-size: 10.5px; text-transform: uppercase; padding: 8px 13px; border-radius: 100px; box-shadow: var(--hard); display: flex; align-items: center; gap: 7px; transform: rotate(3deg); }
[dir="rtl"] .brief-doc .bd-float { text-transform: none; }
.brief-doc .bd-float .pg { width: 7px; height: 7px; border-radius: 50%; background: var(--whatsapp); box-shadow: 0 0 0 3px rgba(37,211,102,.25); }

/* ---------- the shift band ---------- */
.shift { background: var(--navy); color: #fff; padding-block: clamp(54px, 7vw, 88px); text-align: center; border-block: 2px solid var(--ink); background-image: radial-gradient(rgba(255,255,255,.05) 1.2px, transparent 1.2px); background-size: 24px 24px; }
.shift .wrap { max-width: 940px; }
.shift .line { font-family: var(--font-display); font-weight: 700; font-size: clamp(26px, 3.6vw, 42px); line-height: 1.22; letter-spacing: -.02em; color: #fff; }
.shift .line .mut { color: rgba(255,255,255,.4); }
.shift .line .hl { color: var(--ink); background: var(--yellow); padding: 0 .12em; box-decoration-break: clone; -webkit-box-decoration-break: clone; }
.shift .sub { margin-top: 22px; font-size: 18px; color: rgba(255,255,255,.68); max-width: 660px; margin-inline: auto; }

/* ---------- how it works flow ---------- */
.flow { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.flow-step { position: relative; background: var(--card); border: var(--bd); border-radius: var(--r-lg); padding: 30px 28px; box-shadow: var(--hard-md); transition: transform .14s, box-shadow .14s; }
.flow-step:hover { transform: translate(-2px,-3px); box-shadow: 7px 9px 0 var(--ink); }
.flow-step .fnum { font-family: var(--font-mono); font-weight: 700; font-size: 12px; letter-spacing: .08em; color: var(--orange-2); }
.flow-step .fico { width: 58px; height: 58px; border-radius: 15px; background: var(--blue-soft); color: var(--blue-2); border: 2px solid var(--ink); box-shadow: var(--hard); display: grid; place-items: center; margin: 16px 0 20px; }
.flow-step .fico svg { width: 28px; height: 28px; }
.flow-step h3 { font-size: 23px; margin-bottom: 10px; letter-spacing: -.02em; }
.flow-step p { font-size: 15px; color: var(--ink-soft); }
.flow-step .farrow { position: absolute; inset-block-start: 50%; inset-inline-end: -23px; width: 26px; height: 26px; color: var(--ink); transform: translateY(-50%); z-index: 2; background: var(--paper); border-radius: 50%; }
[dir="rtl"] .flow-step .farrow svg { transform: scaleX(-1); }
.flow-step:last-child .farrow { display: none; }

/* ---------- noise -> signal proof ---------- */
.proof { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(28px, 4vw, 52px); align-items: center; }
.noise { position: relative; min-height: 380px; background: var(--card); border: var(--bd); border-radius: var(--r-lg); padding: 22px; overflow: hidden; box-shadow: var(--hard-md); }
.noise .ntitle { font-family: var(--font-mono); font-size: 11px; font-weight: 700; letter-spacing: .04em; text-transform: uppercase; color: var(--muted); }
[dir="rtl"] .noise .ntitle { text-transform: none; }
.noise-chips { position: relative; height: 320px; margin-top: 8px; }
.nchip { position: absolute; background: var(--paper); border: 2px solid var(--ink); border-radius: 11px; padding: 9px 12px; font-size: 12px; line-height: 1.4; color: var(--ink-soft); box-shadow: var(--hard); max-width: 215px; }
.nchip .src { display: block; font-family: var(--font-mono); font-size: 9px; font-weight: 700; letter-spacing: .02em; text-transform: uppercase; color: var(--orange-2); margin-bottom: 3px; }
[dir="rtl"] .nchip .src { text-transform: none; }
.nchip.c1 { inset-block-start: 4px; inset-inline-start: 0; transform: rotate(-3deg); }
.nchip.c2 { inset-block-start: 70px; inset-inline-end: 4px; transform: rotate(2.5deg); }
.nchip.c3 { inset-block-start: 150px; inset-inline-start: 14px; transform: rotate(-1.5deg); z-index: 3; }
.nchip.c4 { inset-block-start: 232px; inset-inline-start: 0; transform: rotate(2deg); }
.nchip.c5 { inset-block-start: 256px; inset-inline-end: 8px; transform: rotate(-2.5deg); }
.nchip.c6 { inset-block-start: 120px; inset-inline-end: 18px; transform: rotate(3deg); opacity: .82; }

.signal { background: var(--navy); border: var(--bd); border-radius: var(--r-lg); padding: 30px; color: #fff; box-shadow: var(--hard-lg); position: relative; overflow: hidden; background-image: radial-gradient(rgba(255,255,255,.05) 1.2px, transparent 1.2px); background-size: 22px 22px; }
.signal .slabel { position: relative; display: inline-flex; align-items: center; gap: 8px; font-family: var(--font-mono); font-size: 11px; font-weight: 700; letter-spacing: .04em; text-transform: uppercase; color: var(--yellow); }
[dir="rtl"] .signal .slabel { text-transform: none; }
.signal .smetric { position: relative; margin-top: 14px; font-family: var(--font-mono); font-size: 12.5px; font-weight: 700; color: rgba(255,255,255,.6); }
.signal .sfind { position: relative; margin-top: 8px; font-family: var(--font-display); font-weight: 700; font-size: clamp(20px, 2.6vw, 28px); line-height: 1.26; letter-spacing: -.02em; }
.signal .sfind .hl { color: var(--ink); background: var(--yellow); padding: 0 .1em; box-decoration-break: clone; -webkit-box-decoration-break: clone; }
.signal .smove { position: relative; margin-top: 22px; padding-top: 20px; border-top: 2px solid rgba(255,255,255,.18); display: flex; gap: 12px; align-items: flex-start; }
.signal .smove .ar { flex: none; width: 28px; height: 28px; border-radius: 8px; background: var(--orange); border: 2px solid #fff; display: grid; place-items: center; }
.signal .smove .ar svg { width: 15px; height: 15px; color: #fff; }
[dir="rtl"] .signal .smove .ar svg { transform: scaleX(-1); }
.signal .smove .mt { font-size: 14px; line-height: 1.5; color: rgba(255,255,255,.86); }
.signal .smove .mt b { color: #fff; }
.proof-funnel { display: flex; align-items: center; justify-content: center; color: var(--ink); }

/* ---------- deliverable grid ---------- */
.deliver-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.deliver { background: var(--card); border: var(--bd); border-radius: var(--r-lg); padding: 26px; box-shadow: var(--hard-md); transition: transform .14s, box-shadow .14s; }
.deliver:hover { transform: translate(-2px,-3px); box-shadow: 7px 9px 0 var(--ink); }
.deliver .dn { font-family: var(--font-mono); font-weight: 700; font-size: 12px; color: var(--orange-2); letter-spacing: .04em; }
.deliver .dico { width: 50px; height: 50px; border-radius: 13px; background: var(--blue-soft); color: var(--blue-2); border: 2px solid var(--ink); display: grid; place-items: center; margin: 14px 0 18px; }
.deliver .dico svg { width: 24px; height: 24px; }
.deliver h3 { font-size: 19px; margin-bottom: 9px; letter-spacing: -.02em; }
.deliver p { font-size: 14.5px; color: var(--ink-soft); }
.deliver.lead-card { background: var(--navy); border-color: var(--ink); }
.deliver.lead-card h3 { color: #fff; }
.deliver.lead-card .dn { color: var(--yellow); }
.deliver.lead-card p { color: rgba(255,255,255,.76); }
.deliver.lead-card .dico { background: var(--orange); color: #fff; border-color: #fff; }

/* ---------- claims (why different) ---------- */
.claims { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; }
.claim { display: flex; gap: 18px; align-items: flex-start; padding: 26px; border-radius: var(--r-lg); background: rgba(255,255,255,.04); border: 2px solid rgba(255,255,255,.28); }
.claim .cnum { flex: none; font-family: var(--font-mono); font-weight: 700; font-size: 15px; color: var(--ink); width: 46px; height: 46px; border-radius: 12px; border: 2px solid #fff; background: var(--yellow); display: grid; place-items: center; }
.claim h3 { font-size: 20px; margin-bottom: 8px; color: #fff; letter-spacing: -.02em; }
.claim p { font-size: 15px; color: rgba(255,255,255,.68); }
.claim p b { color: #fff; }

/* ---------- pricing ---------- */
.pricing { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; align-items: stretch; }
.tier { background: var(--card); border: var(--bd); border-radius: var(--r-xl); padding: 32px 28px; display: flex; flex-direction: column; box-shadow: var(--hard-md); transition: transform .14s, box-shadow .14s; }
.tier:hover { transform: translate(-2px,-3px); box-shadow: 7px 9px 0 var(--ink); }
.tier .tname { font-family: var(--font-mono); font-weight: 700; font-size: 14px; text-transform: uppercase; letter-spacing: .04em; color: var(--ink); }
[dir="rtl"] .tier .tname { text-transform: none; }
.tier .tdesc { font-size: 14px; color: var(--ink-soft); margin-top: 8px; min-height: 40px; }
.tier .tprice { margin-top: 18px; font-family: var(--font-display); font-weight: 700; color: var(--ink); letter-spacing: -.03em; line-height: 1; }
.tier .tprice .cur { font-family: var(--font-mono); font-size: 14px; color: var(--muted); font-weight: 700; }
.tier .tprice .amt { font-size: 30px; }
.tier .tprice .per { font-family: var(--font-mono); font-size: 13px; color: var(--muted); font-weight: 700; }
.tier .tfeat { list-style: none; padding: 0; margin: 22px 0 26px; display: flex; flex-direction: column; gap: 11px; }
.tier .tfeat li { display: flex; gap: 10px; align-items: flex-start; font-size: 14.5px; color: var(--ink-soft); }
.tier .tfeat .ck { flex: none; width: 21px; height: 21px; border-radius: 6px; background: var(--orange); color: #fff; border: 2px solid var(--ink); display: grid; place-items: center; }
.tier .tfeat .ck svg { width: 11px; height: 11px; }
.tier .btn { width: 100%; margin-top: auto; }
.tier.feat { background: var(--navy); border-color: var(--ink); position: relative; background-image: radial-gradient(rgba(255,255,255,.05) 1.2px, transparent 1.2px); background-size: 22px 22px; }
.tier.feat .tname, .tier.feat .tprice { color: #fff; }
.tier.feat .tprice .cur, .tier.feat .tprice .per { color: rgba(255,255,255,.5); }
.tier.feat .tdesc { color: rgba(255,255,255,.64); }
.tier.feat .tfeat li { color: rgba(255,255,255,.84); }
.tier.feat .tfeat .ck { border-color: #fff; }
.tier .tbadge { position: absolute; inset-block-start: -13px; inset-inline-end: 22px; font-family: var(--font-mono); font-size: 10.5px; font-weight: 700; letter-spacing: .04em; text-transform: uppercase; color: var(--ink); background: var(--yellow); padding: 5px 12px; border-radius: 100px; border: 2px solid var(--ink); box-shadow: var(--hard); transform: rotate(3deg); }
[dir="rtl"] .tier .tbadge { text-transform: none; }
.pricing-note { margin-top: 24px; text-align: center; font-family: var(--font-mono); font-size: 13px; color: var(--ink-soft); }

/* ---------- scope ---------- */
.scope-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 14px 40px; max-width: 900px; }
.scope-item { display: flex; gap: 12px; align-items: flex-start; font-size: 15.5px; color: var(--ink-soft); padding: 14px 0; border-bottom: 2px solid var(--hair); }
.scope-item .x { flex: none; width: 24px; height: 24px; border-radius: 7px; background: #ffe0e0; color: #d63a3a; border: 2px solid var(--ink); display: grid; place-items: center; }
.scope-item .x svg { width: 12px; height: 12px; }

/* ---------- CTA band ---------- */
.cta-band { background: var(--navy); border: var(--bd); border-radius: var(--r-xl); padding: clamp(34px, 5vw, 62px); text-align: center; color: #fff; position: relative; overflow: hidden; box-shadow: var(--hard-lg); background-image: radial-gradient(rgba(255,255,255,.05) 1.2px, transparent 1.2px); background-size: 24px 24px; }
.cta-band h2 { position: relative; color: #fff; font-size: clamp(30px, 4.2vw, 50px); max-width: 780px; margin-inline: auto; letter-spacing: -.02em; }
.cta-band .sub { position: relative; margin-top: 18px; font-size: 19px; color: rgba(255,255,255,.72); max-width: 580px; margin-inline: auto; }
.cta-band .actions { position: relative; margin-top: 34px; display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }
.cta-band .cta-micro { justify-content: center; color: rgba(255,255,255,.55); }
.cta-band .cta-micro .d { background: var(--yellow); }
.btn-wa { background: var(--whatsapp); color: #fff; }
.btn-wa:hover { background: var(--whatsapp-deep); }

/* ---------- responsive ---------- */
@media (max-width: 980px) {
  .ms-hero-grid, .proof { grid-template-columns: 1fr; }
  .ms-hero-media { max-width: 480px; }
  .flow, .deliver-grid, .pricing { grid-template-columns: 1fr; }
  .flow-step .farrow { display: none; }
  .claims, .scope-grid { grid-template-columns: 1fr; }
  .proof-funnel { transform: rotate(90deg); }
}
@media (max-width: 600px) {
  .noise-chips { height: 360px; }
}